College Football is BACK!

The excitement, the rivalries, and the roar of the crowd—college football season is here, and it's better than ever! From game-changing plays to rising stars, this season promises to be unforgettable. Whether you're cheering from the stands or following along from home, there's nothing quite like the energy and passion that college football brings.

As NIL deals continue to shape the landscape, we're witnessing a new era where athletes are not just playing for the love of the game but also building their personal brands. This season, keep an eye on those standout players who are not only leading their teams to victory but also making waves off the field.

🎧 The Power of Sound Meets the Passion of Sports 🎯

Brands like Bose, Beats by Dre, and JBL are amplifying their reach by teaming up with student-athletes who bring both talent and influence to the table. As the Name, Image, and Likeness (NIL) era continues to evolve, these partnerships are redefining how brands connect with younger audiences.

By collaborating with student-athletes, these top audio brands are not only promoting their products but also empowering athletes to build their personal brands. From pre-game rituals to post-game recovery, these partnerships showcase how the right sound can elevate performance and create unforgettable moments on and off the field.

As we see more athletes stepping into the spotlight as brand ambassadors, it’s clear that this trend is resonating with fans and setting a new standard in sports marketing.

• Bose is teaming up with individual athletes like LSU Football's Will Campbell. Despite teaming up with individual athletes, they are providing headphones for the whole team! Will was able to gift his fellow linemen headphones, totaling $10,000.
• JBL announced its JBL Campus class comprised of both athletes and influencers. The class, including 12+ athletes, will show how they use music in their everyday lives.
• Beats announced its Beats Elite Class of 2024 comprised of 11 football players. The athletes will promote new Beats products with their respective school's logo on the products.